Ayres Beauty: An Experienced Beauty Exec Faces Entrepreneurial Challenges

Buenos Aires native Alejandro Rasic was no beauty industry amateur when he launched Argentina-inspired Ayres Beauty five years ago. After graduating from college in the U.S., he spent nearly two decades at Estée...

Vow Beauty Delivers Serious Skincare That Doesn’t Take Itself Too Seriously

Tangie Griffin proves serious skincare doesn’t require an AARP card. The 36-year-old sought out advanced remedies long before marionette lines and crow’s feet typically set in, and even formulated her own under the brand

Clove + Hallow Aims To Be The MAC Cosmetics Of Clean Beauty

Watch your back, MAC Cosmetics. Clove + Hallow is coming for you. Atlanta makeup artist Sarah Biggers and her clients are huge fans of MAC’s intense pigments, diverse shade assortments, unapologetic artistry and not-so-exorbitant prices....

Body Positive: Palermo Body Rides Retail Into The Black

It pays to be liked and, right now, stores really like Palermo Body. The brand’s slamming social media, sophisticated stripped-down packaging and purposeful natural formulations compelled Anthropologie, Goop and Neiman Marcus to seek...

Ranavat Botanics Goes On A Global Ingredient Hunt For Skincare Suited To Royalty

Ranavat Botanics founder Michelle Ranavat isn’t a makeup artist. She isn’t an aesthetician. She isn’t a dermatologist, perfumer, fashion designer or influencer. In fact, she hasn’t taken any of the traditional routes to beauty entrepreneurship....

Color Camp Is In Session For L.A.’s Most Instagrammable Manicures

Color Camp is the best kind of camp: it’s for adults and involves manicures. The new nail salon concept from Lauren Caruso is putting millennial trends – personalization, a healthy selfie obsession, transparency and La...