Brands

Could the explosion of private-label beauty brands threaten the growth of indies in the beauty industry? It’s hard to overlook the muscle both physical and online retailers are putting behind in-house brands to boost margins and build loyalty....

For the longest time, Francesca Marino didn’t do too much homework before buying skincare products. “I’d just walk into a pharmacy and read product labels and packaging, and decide based on that,” she recalls. “I figured they had...

Naiveté can be a beauty entrepreneur’s best friend. When Sephora offered Supergoop summer placement nine years ago, founder and former teacher Holly Thaggard demurred. She wanted to upend assumptions that interest in sun-care was confined to...

The makeover show is receiving a makeover of its own to suit the social media age. New YouTube series “Inner/Outer Beauty” documents women confronting anxiety, depression, substance abuse and feelings of inadequacy as they modify their appearance...

Toilet paper doesn’t have to look like crap. After selling Southern California nail salon chain Bellacures in 2017, Samira Far has returned to the entrepreneurial arena with No. 2, a new brand modernizing the design and...

It took a Christmas present and a cup of coffee to jumpstart one of Britain’s most promising sustainable beauty brands. After his wife gave him a French press for the holiday four years ago, William Brightman, co-founder of...