Brands

SV Beautytech Acceleration, the first beauty accelerator program not affiliated with a large retailer or brand, is underway with nine participating companies merging beauty and technology. Started Sunday in San Mateo, Calif., the three-week program is a...

Among the many competing claims to the title of Hollywood’s best beauty secret, it would be hard to find a more convincing contender than the anti-wrinkle product Frownies Facial Patch. Frownies...

Golde may be the least Goopy brand available at Goop. It’s led by Trinity Mouzon Wofford, a 25-year-old from Upstate New York and Black woman on a mission to democratize wellness rather than a Los Angeles-bred 45-year-old...

Purvisha Patel, a veteran dermatologist and skin cancer surgeon, wasn’t trained to treat the skin with natural remedies. However, her interest piqued in them eight years ago when her patients, predominantly people of color, started looking for hydroquinone-...

In the United States, immigrants have combined the best of their old countries with what they’ve learned in their new one. That’s what Gabriela Trujillo, who left Havana for Miami at 3 years old, attempts to do with...

CLN&DRTY has gone from a down-and-dirty DIY project to an up-and-coming indie beauty brand. Started two years ago with homemade natural sunscreens resulting from Paula Hoss’s teething daughter gumming her SPF-slathered shoulder and causing her to panic...