Moon + Leaf Bets On Crowdfunding To Support The Development And Marketing Of Its CBD Cramp Relief Products

Rather than reach for an extra painkiller to ward off period cramps, Shaina Kandel prefers women look to plant-based solutions. Her brand Moon + Leaf gives them those solutions: Its products mix CBD with organic extracts to...

Prai Beauty Puts Money Behind Its Commitment To Animals With A Leave Program For Employees Adopting Pets

Prai Beauty founder Cathy Kangas has brought her dedication to animals in-house by offering her skincare brand’s employees the ability to take leave when they adopt a pet. The so-called Prai for Paws pawternity program allows for...

How Dirty Lemon Went From Detox Drink Brand To Beauty And Wellness Trailblazer

In 2016, right before Dirty Lemon crossed into beauty with its collagen-infused tonic, Well + Good contributing editor Erin Manger wrote the brand sold not “only a pick-me-up, but an era-defining accessory.” Three years later, the...

Founder Story: Veronica Pedersen On Making Timeless Skin Care

How do you build a company that will stand the test of time? At Timeless Skin Care, founder Alex Pedersen believes the secret is to be “big enough to deliver...

From Makeup Artist To Podcaster To Product Creator: Cassandra McClure Launches Lash Binder Tool

Professional false eyelash applications look great, but they can cost a pretty penny. At-home applications are affordable, but the results often scream amateur hour.  Celebrity makeup artist, Beautycounter educator and Clean Beauty Podcast...

New Brand Tower 28 Gives Consumers With Sensitive Skin The Cool Cosmetics They’ve Been Missing

For Tower 28, being sensitive is cool. The new beauty brand from Amy Liu, a veteran marketer with stops at Smashbox, Kate Somerville and Josie Maran on her resume, is making it OK—even exciting—to acknowledge and address...