Brands
What’s In A Brand Name? For Mineral Sunscreen Specialist Sconset, It Makes All The Difference
When Tera Washburn, her two sisters and mother (Tori, Jacqueline and Patricia, respectively) were developing their sunscreen brand three years ago, the name they selected, Clean, wasn’t a ubiquitous term. “It was before ‘clean’ was trendy and the...
Tired Of Dealing With Skin Irritation From Silicones, Hairstylist Jen Fassino Created A CBD Haircare Brand Without Them
In the many months since the CBD beauty and personal care craze took off, a handful of brand narratives have become familiar. There’s the backstory of a founder whose passion for cannabidiol was stoked by its anxiety relief....
Sahara Rose Receives A Makeover To Inspire Moms To Prioritize Self-Care
Since its launch in 2017, Sahara Rose has encouraged women to make their skincare routines rare moments of decadent me-time. Now, it’s clearly communicating to them about that purpose. The skincare brand has stepped up its website,...
DTC Supplement Company Seed Tackles Social Media Marketing On Its Own Terms By Sending Influencers To Seed University
Seed’s new social media initiative requires the influencers involved to have smarts, not simply high follower counts. The company, which produces probiotic supplements for males and females, has unveiled Seed University, an interactive 59-minute educational course...
Four Areas Of Opportunity In The Enormous Wellness Market
Most activities seem to fall under wellness these days. Ever had a shot of wheatgrass? Done a bit of yoga? Tried a product with CBD? Slept? At a recent panel discussion in Los Angeles, 100% of attendees raised...
This Australian Clean Beauty Brand Incubator Is Shaping Trends In The U.S. Market
In October, Ulta Beauty and The Department Of Brands began discussing the possibility of the incubator developing a clean beauty haircare brand for its stores. Five months later, that brand, Kyn, rolled out across the...
