Brands

This Doc Prescribes Indulgent Soaps, Scrubs And Soaks That Are Good For You And The Planet
Sarah Villafranco doesn’t only play a physician in blog posts. The Osmia Organics founder is a real-life ER doc who took an unusual turn into soap making and wound up creating a natural beauty brand stocked by Credo,...

Mermaids And Natural Ingredients Are Much More Than Merely Trends To The Founder Of Captain Blankenship
Like an acrophobe becoming a helicopter pilot, Jana Blankenship overcame fragrance sensitivity to build the beauty brand Captain Blankenship. The trick to surmounting her scent incompatibility was switching from synthetic to natural ingredients. Captain Blankenship aims to...

Scrupulous Sourcing, Careful Store Selection, Spam Email And A Single SKU Spark The Rise Of Vintner’s Daughter
Much of the skincare on the market is the equivalent of boxed wine. Its contents are of questionable origins. It might get the job done in a pinch, but doesn’t inspire loyalty. It’s a disposable buy and looks...

Stem Cell Scientist Hans Keirstead Battles Crow’s Feet And Vies For A Congressional Seat
Hans Keirstead is campaigning for good looks and good government: the first with new skincare brand Root of Skin and the second with a congressional run. An outgrowth of AiVita Biomedical, the brand is launching after four years...

Joséphine Cosmetics’ Sultry Organic Beauty Products Would Make Their Namesake Proud
It’s a bold move to christen a brand after beloved performer and fearless activist Josephine Baker. Sholayide Otugalu, owner of Joséphine Cosmetics, is confident her two-year-old makeup brand can live up to the name. The Brooklyn-based self-taught makeup artist felt...

The Latest IBE Anthology Preserves The Biggest Indie Beauty Expo Yet For Posterity
The New York edition of Indie Beauty Expo (IBE) in August was a watershed moment for two-year-old Indie Beauty Media Group (IBMG), IBE’s producer. It was the company’s biggest trade show ever, attracting 227 brands from more than 20...