As California Confronts Deadly Wildfires, Affected Indie Brands Assess The Devastation And Support Their Communities

Wildfires stoked by dry and windy conditions have ripped through Northern and Southern California over the last six days, scorching over 220,000 acres, killing at least 44 people, claiming some 7,400 structures and forcing more than a quarter...

How Juno & Co.’s $6 Makeup Sponge Went Viral

Juno & Co. sold 250,000 Velvet Microfiber Sponges within 30 days of the product’s launch. “It’s crazy how it just grew,” says Mira Torres, the brand’s co-founder. At first blush, the pale blue sponge appears to be...

What’s Behind The Epidemic Of Similar Packaging In The Beauty Industry?

Herbivore is not an identical twin, triplet, quadruplet or quintuplet, but the brand has many lookalikes in the beauty industry. And it’s not alone. Whether it’s Pat McGrath Labs, Fenty, Rodin Olio Lusso, Beauty Bakerie or Juvia’s...

Indie Beauty Media Group Announces 2018 Best In Show Nominees

With the conclusion of its fourth season—one that includes its first international destination—Indie Beauty Media Group, producer of Indie Beauty Expo, has released the list of 2018 Best In Show nominees. The 2018...

While Others Go Niche, Small World Brands Has Big Plans For Its First Of Several Global Brands

Small World Brands, a new beauty and wellness company, is going big with its first brand, Nuria, by establishing a global footprint and advocating for gender equality through girls’ education. Led by Naomi Furgiuele, a 15-year...

Elle Johnson Is Dedicated To Everyday Luxury Skincare For On-The-Go Women

In 1931, Merle Norman began selling cosmetics sophisticated for her era to regular women out of a single studio in Santa Monica, Calif., where the motto, “Try before you buy,” conveyed the paramount importance of customer service. Nearly...