How Incubator Magic Dusk Is Reinventing The Influencer Brand Model

Influencer and celebrity brands have a well-earned reputation for being fleeting cash grabs. Magic Dusk, the incubator led by founder and CEO Daniel Kiyoi, former creative director at Tarte, and partner and...

This New K-Beauty Brand Is All About Gentle Mists That Deliver Powerful Glow

Most frequent flyers are familiar with the toll of travel. High air mileage can mean poor sleep, dietary problems and out-of-whack skin. For Sunny Oh, a regular jetsetter between Los Angeles and Seoul, the...

SunKiss Organics’ Founder On Being At Peace With The Decision To Shutter The Brand

Going into its eighth year, SunKiss Organics was at a crossroads. Founder Jessica Jade could either raise capital to scale the brand and develop new formulas or shutter it altogether. She chose the latter.  “I had...

Australian Brand Sundae Body Makes US Retail Debut In 1,800 Walmart Doors

Sundae Body is coming from the Down Under to 1,800 Walmart doors by way of the massive big-box chain’s accelerator program Walmart Start focused on finding the next big names in beauty. Launched in 2021, Melbourne-based...

VC-Backed Makeup Brand Beauty Bakerie Closes

Beauty Bakerie, a venture capital-backed makeup brand sold in thousands of retail stores, has shuttered. Founder Cashmere Nicole announced the closure Friday via Beauty Bakerie’s social media accounts, its website and an email...

HUE’s Highly Considered Approach To Addressing Hyperpigmentation

After suffering from acne and subsequent hyperpigmentation for four years and spending nearly $11,500 on treatments for them, Hani Hassan decided to dig into why nothing she tried was working. A medical student at King’s College London at...