Scale Media’s Big Ambitions To Become A Next-Generation Beauty And Wellness Brand Holding Company

Scale Media, a direct-to-consumer beauty, health and wellness incubator that recently launched its sixth brand, is definitely starting to achieve scale. As shopping swung to e-commerce amid the pandemic, co-founder Ziv Haklili reports the company crossed $100...

Clean Fragrance Brand By Rosie Jane Expands To Sephora Abroad And Body Care At Home

By Rosie Jane is exporting its laid-back Aussie-Californian vibe abroad. The Los Angeles-born clean fragrance brand from Australian makeup artist Rosie Jane Johnston has landed at Sephora Europe following its debuts last year at Sephora Australia and...

pH-D Feminine Health Expands At Walmart, Creates First National Ad Campaign To Destigmatize Vaginal Odor

Vaginal odor may not be a popular conversation topic, but products to treat it sure are. Six years after its launch, pH-D Feminine Health has entered full distribution at Walmart’s 4,700-plus stores...

Viral Tea-Based Bath Product Brand Inoki Bathhouse May Be The Calmest Thing On TikTok

Helen Yin’s mental health challenges reached an all-time high during the pandemic. Running her consulting company Onova from home with her partner Victor Li led to anxiety and sleeplessness. In addition to professional help, she turned to...

After Duke Cannon, Cremo and Every Man Jack, Could Wild Willies Be The Next Men’s Brand Involved In A Deal?

As men are getting more interested in personal maintenance, investors are getting more interested in the brands that enable it. Last year, Main Post Partners backed Duke Cannon, Edgewell acquired Cremo, and Caryle picked up...

How To Control Your Brand Image On Amazon

The indie beauty brands that stay away from Amazon are worried about the giant e-tailer eroding their brand value, according to pre- and post-pandemic surveys conducted by Beauty Independent. Many believe it’s just not a fit for their...