Wellness-Focused Brand Blended Champions Body Care As A Self-Care Practice

Erica Patterson intends for her newly relaunched brand, Blended, to stand out in an increasingly crowded body care category. “I wanted to create the most advanced version of these products featuring new ingredients such as shea nilotica,...

The Secrets Behind By Rosie Jane’s “Top-Secret” Lab Sample Campaign For New Fragrance Missy

In a cryptic TikTok post on Feb. 18, content creator Casey J The Perfume Girl, who has 67,100 followers and nearly 4 million likes on the platform, says, “I have a perfume to talk to...

Youthforia Expands Date Night Foundation Shade Range After Facing Criticism Over Lack Of Shade Inclusivity

In a TikTok video posted September 27 last year, content creator Golloria George criticized what was then the darkest shade of Youthforia’s 15-shade Date Night Skin Tint Serum Foundation for not matching her skin tone and appearing...

Beauty Independent Expands Uplink Expo And Incorporates Adit Live

Beauty Independent is expanding Uplink Expo, a trade show connecting entrepreneurs and suppliers focused on emerging beauty brands, by bringing the event to New York City. The expansion is occurring as Beauty...

JLo Beauty Exits Sephora’s US Stores

JLo Beauty has exited Sephora doors in the United States, according to store associates. Calls to the beauty specialty retailer’s locations throughout the New York metropolitan area last week revealed that...

Target Gets Into Tattoo Aftercare With Stories & Ink

Nearly 40% of American women have tattoos—and today they can pick up a brand for those tattoos at one of their go-to retailers, Target. Stories & Ink is christening the tattoo aftercare...