Meet The Chic Black-Owned Natural Skincare Brand That Just Launched At Urban Outfitters

Being basic often gets a bad rap, but, when it comes to skincare, Nia Baucke has realized the basics are exactly what her skin needs. It took her a while to reach that realization, though. Throughout high school...

New Brand Happy 2nd Birthday Aims To Provide Cancer Patients—And Everyone Else—Luxurious Self-Care Experiences

Jae Ro and Juliana Brewer, sibling co-founders of the skincare brand Happy 2nd Birthday launching next month, intimately witnessed the side effects of chemotherapy and radiation in 2018. Their father was undergoing a bone-marrow transplant after a...

Alpha-H Looks To Reinforce Its Authority In Skincare Acids And Support Women Reentering The Workforce

“Alpha means much more than alpha hydroxy acid,” says Tina Randello, chief commercial officer of skincare brand Alpha-H, which was founded about a quarter of a century ago by Michelle Doherty with a focus on glycolic acid....

With An Assist From Chrissy Teigen, Clean Beauty Brand Mara’s Sales Jump 200%

Algae-powered indie brand Mara is making waves in beauty. Established in 2018 by media expert and content creator Allison McNamara, the premium clean brand has experienced 200% growth over the past year during a...

New Powder-To-Liquid Hand Wash Brand Forgo Is Sustainable Minimalism Personified

When Allon Libermann set out to launch Forgo, his new line of powder-to-liquid hand washes, he had something to prove. “Sustainable manufacturing is super easy to do, if you just do it,” he argues. “Big companies are...

How Anise Cosmetics Went From A Mall Kiosk To Walmart Locations Nationwide

Before 8-free and 10-free nail polishes shook up the nail segment, Anise Cosmetics pioneered better-for-you nail polish formulas. Influenced by The Body Shop and Lush, co-founders and couple Neal Wallach and Tam Tran understood almost two decades...