Plot Twist: Lu LatinUs Beauty Pairs A Soap Opera With Shampoos And Conditioners Catering To Latinas

Lu is following an unusual plot line for a new haircare brand: It’s pairing products with a soap opera or novela that gives them a dramatic origin story grounded in the canny entrepreneurial skills of three generations...

Texas Beauty Labs Founder Mary Berry Harnesses The Power Of Astrology For New Launch Cosmos Vita

Today, about one week into the sun transiting Taurus, an astrological sign ruled by Venus and known for its passion for art, beauty and other sensory pleasures, there’s a full moon in Scorpio, a sign noted...

UniQurl Launches In Sally Beauty Stores Across The Country

When Sally Beauty approached UniQurl founder Alexis Stanley in 2019 about selling her products in its stores, she turned the offer down. “At that time, we were still very, very small,” she says. “I’m talking handmade...

How Jason Wong Quickly Turned Doe Lashes Into A $15M Company

Jason Wong has always been a problem solver. So, when the 23-year-old noticed how hard it was for his girlfriend to apply her fake lashes, he sprung into action. “I went down a rabbit hole of why people...

VC-Backed Vacation By Poolside FM Is Bringing Nostaglia, Good Vibes And Some Serious Sunscreen To Market

Last Thursday, people took to Twitter and Instagram to gleefully declare career changes by sharing digital business cards adorned with a palm tree. Though the cards were simply designed, the job titles on them were anything...

Femtech Company Vella Bioscience Launches With The Mission Of Prioritizing Women’s Pleasure

Vella Bioscience wants to make “hot girl summer” a reality for all women this summer. The femtech company debuts today with its flagship offering, Women’s Pleasure Serum, a pre-play topical serum designed to...