For New Brand Naturally Azelia, Great Hair Starts With A Healthy Scalp

Tara Bickerstaff always knew she’d end up in the beauty world. As a high school student, she got her first taste of entrepreneurialism from the comfort of her mom’s kitchen, where she spent her free time making money...

This Gen Z-Focused Brand Incubator Is Letting Celebrities And Influencers Take The Reins

Over the last several weeks, there’s been a number of articles pontificating about the beauty products that have replaced fragrances in the celebrity empire-building repertoire. Vogue and Vice proclaimed sex toys are today’s celebrity fragrances.

Orcé’s Yu-Chen Shih On What It’s Like To Be Asian In America And Lead A Brand Focused On Asian Complexions

“An older white man in a pickup truck was speeding towards me, and I realized he had no intention of slowing down. I leapt to the sidewalk, seconds away from being hit. He rolled down the window and...

With New Brand Un_did, A Beauty Industry Veteran Aims To Subvert Industry Norms

After a decade in sales and marketing for big beauty brands, Romi Dasani was burnt out. He says, “I was like, ‘You know what? I feel like I’m getting stuck in a rut.’” To escape the rut, he...

Five New Black-Owned Beauty And Wellness Brands To Watch

While the Beauty Independent editorial team saw a lull in the usually steady stream of new brand announcements during the first months of the pandemic, that slowdown didn’t last. Many enterprising would-be entrepreneurs, countless numbers of Black women...

After Securing Distribution At Military Retail, Grooming Brand Bravo Sierra Marches Into Target

Bravo Sierra is expanding civilian distribution. After debuting in August of 2019 at The Exchange, the retailer serving United States Army, Marine, Navy and Air Force bases, and going live on its website, the grooming brand rolled...