How To Control Your Brand Image On Amazon

The indie beauty brands that stay away from Amazon are worried about the giant e-tailer eroding their brand value, according to pre- and post-pandemic surveys conducted by Beauty Independent. Many believe it’s just not a fit for their...

Anikitia Abram Paused Curluxe Naturals To Become Mom To Five Kids. Now, The Brand Is Back.

Plenty of parents put dreams on hold to look after their children, but not many have a story like Anikitia Abram’s. Just as her haircare brand Curluxe Naturals, which is aimed at consumers with 4C hair, was...

“Shark Tank” Contestant And Tattoo After-Care Brand Mad Rabbit Is On Track To Hit $12M In 2021 Sales

Oliver Zak and Selom Agbitor met as pledges to the same business fraternity, Delta Sigma Pi, at Miami University in Ohio. It wasn’t long before they started a company together selling women’s swimsuits online. “If you were drop-shipping, you...

Verb (Re)Enters Ulta Beauty Ready For Action

Riding powerful tailwinds from a 91% year-over-year sales gain to date in 2021, Verb Hair Care is ready to enter Ulta Beauty. The 10-year-old brand went live on Ulta’s website early in May along with endcaps in...

This New Brand Wants To Do For Teens What The Honest Co. Has Done For Babies

Welbe started as many entrepreneurial pursuits do in beauty: Founder Steph Weibring was searching for products and couldn’t find them. Specifically, she was hunting for clean skincare products for her then 10-year-old daughter and the lack of...

Meet Jill, The Viral DTC Brand Leading The Great Female Face-Shaving Awakening

From masturbation to menopause, the beauty industry is taking down one taboo after another. The latest previously unmentioned regular phenomenon that’s being brought into the light is female face shaving, a practice Meagan Carboney, co-founder and chief brand...