How Bethany McDaniel Has Grown Primally Pure Into A Multimillion-Dollar Brand Without Outside Investment Or Retail Partners

Like many direct-to-consumer brands, clean personal care, skincare and wellness specialist Primally Pure has enjoyed growth over the past year as consumers stuck at home turned to online shopping for essentials and luxuries alike. Unlike DTC...

Journ Addresses The Biggest Skin Concerns Of Women Of Color With Products Bridging Cosmetics And Skincare

As an attorney in New York, Sara Shah was constantly trying to cover up her cystic acne for big client meetings and court appearances with layers of makeup and skincare. She wasn’t impressed by the results. “Even with...

Clean Fragrance Brand Brûmée Wants Consumers To Give Up Alcohol

Pharmacologist Anne-Claire Walch wants you to go alcohol-free in 2021. With your fragrance, that is. Her perfume brand Brûmée is joining a growing movement of beauty startups seeking to clean up the fragrance category. It has three...

Ingestible And Vaginal Health Specialist Love Wellness Launches In Target Stores Nationwide

Love Wellness’ latest milestone is entering Target—and it’s a meaningful one for Lauren Bosworth, founder and CEO of the ingestible and vaginal health brand. “I grew up going to Target with my mom,...

New Zero-Waste Brand Everist Is Determined To Make Sustainable Haircare Mainstream

A good hair day shouldn’t be bad for the planet. That’s the premise of Everist, a new zero-waste brand from the minds of beauty industry veterans Jessica Stevenson, former general manager at Nude by Nature and senior...

From Bold Unibrows To Colorful Braids, New Brand TooD Is A Catalyst For Self-Expression And Self-Acceptance

Almost four years ago, Shari Siadat made a change that would alter the trajectory of her life. After 24 years of plucking her unibrow in embarrassment, the first-generation Iranian American decided to grow it out. The decision was...