Brands

Sélia & Co. is the skincare version of cozying up with a cup of tea. The new brand revolves around a trio of tea and clay products priced at $28 each: Peppermint + Green Tea Mask, Rose +...

Michael Putman and David Rodrigues are makeup artists on a mission. They launched Elysian Cosmetics in 2016 to bring next generation cosmetics to their clients — and themselves. “The Elysian client is a working professional who doesn’t...

Lina Hanson inspires a serious beauty brand founder girl crush. Not only is she effortlessly gorgeous, but she juggles several professions (makeup artist, skincare formulator and, lately, documentary producer), jet sets to enviable international locales, dutifully manages her namesake...

Vera Mona founder Leticia Cabrera-Calvo doesn’t believe consumers’ lives should be cluttered with shoddy merchandise. She’s constantly pondering how to improve everyday items. “I even thought of a cool way to pull credit cards out of wallets by...

While beauty conglomerates churn out slick beauty gift sets faster than you can say happy holidays, indie beauty brands bring more thought to the what and why of holiday gift sets. As this tumultuous...

Milk does skin good. That’s the premise of Biomilk, a probiotic-propelled beauty brand created by veteran marketer Valerie Casagrande. Not yet a year old, Biomilk is making headway in e-commerce driven by a growing hunger for helpful bacteria, eye-catching...