New Makeup Brand LIPP Beauty Builds Custom Lipsticks To Build Women’s Confidence

During the winter of 2015, makeup artist Aleah Rae Dorsey was working at Nordstrom’s beauty department when a customer came in searching for a lipstick in a berry hue that was just so. Dorsey suggested some 30 shades,...

How Kosås And Rami Malek Came Together At The Golden Globes To Provide A Huge Moment For Men’s Makeup

Men have been intrigued by Kosås’s lightweight foundation Tinted Face Oil, but founder Sheena Yaitanes felt the makeup brand had to tell the story of the product’s gender neutrality louder to make serious gains with male consumers. On...

The Outsider As Entrepreneur: Jennifer Walsh Wants Us All To Leave The Office To Improve Our Ideas And Health

There are some people who have hundreds of business ideas and fail to execute a single one of them. Then, there’s Jennifer Walsh. She’s turned gut feelings into several beauty, wellness and media entrepreneurial ventures to varying...

“It Takes Time”: Pooka Pure & Simple Founder Dawn Fitch’s Long Road To Profits, Press Coverage And Proper Distribution

For a long time, Dawn Fitch didn’t feel well. She struggled with fatigue, vertigo and numbness, and doctors didn’t know what was wrong. They diagnosed her with everything from fibromyalgia to hyperglycemia, but nothing hit the mark. Taking...

Goodbye Sameness, Hello Separation: Bella Aura Changes Its Look To Stand Apart From The Clean Beauty Pack

Miron glass packaging has many great qualities, but originality isn’t one of them. Bella Aura has moved away from it as part of a revamp intended to distinguish the brand from the clean skincare crowds and help...

Pangea Organics Founder Joshua Onysko Is Building A Syndicate Of Clean Beauty Brands And Alpine Provisions Is The Latest Addition

Joshua Scott Onysko is both a mountain and modern-day Renaissance man. He moved to Vermont from Rhode Island when he was 17 and fell in love with nature, eventually landing in Boulder, Colo. He dabbles in poetry and...