Velvet Report Is Out To Prove Vegan Beauty Is Far More Exciting Than Tasteless Tempeh

Lindsey Arnold believes that vegan beauty shouldn’t be what vegan food is often accused of being: bland and a poor replacement for sumptuous stuff filled with animal-derived ingredients. Wondering if other women shared her view, the former psychotherapist...

Josh Rosebrook Is The Spirit Guide The Beauty Industry Needs Now

Time — and, let’s face it, probably the entire universe — is on Josh Rosebrook’s side. Although he’d been creating plant-based personal care since his teens, the celebrity hairdresser turned product formulator...

Antidote 1848 Aims To Be The Go-To Natural Hair Care Brand For Small Salons Across America

Antidote 1848 is bringing natural hair care to cities and towns across the country one salon at a time. Formed by an atypical pairing of salon owner Abigail Kuehl and former Unilever executive David Calle, the brand has...

How To Develop A Cult Brand: Be Human

What does it mean to be a cult brand? In the social media era, it often boils down to cultivating loyal customers who like and share the brand’s products in a way that feels organic. Generating the requisite...

Upscale Upstart Zaman Skincare Specializes In Power-Packed Serums

Almost a quarter century before Fenty stormed into Sephora, 23-year-old makeup artist Aneela Zaman introduced a color cosmetics brand that recognized the diversity of beauty consumers. It was called Notorious Colors and carried the tagline, “For the international...

Ode Eternal Beauty Emphasizes Simple Products For People With Highly Sensitive Skin

Take it from Felicia Kinlock, sensitive skin can truly suck. Five years ago, pregnancy was the catalyst for Kinlock, a former social worker and now a mother of two, to reconsider her personal care purchases. She transitioned to...