La Brûmée Reinvents Hair Mists As Luxurious, Natural Fragrance Experiences

La Brûmée founder Anne-Claire Walch’s infatuation with scent dates back to summer holidays she spent as a child in the perfume capital Grasse. “I remember wandering in the lavender fields and the botanical gardens and taking DIY...

Indie Goat Soap Co. Gets A Very Indie Packaging Makeover

You can only milk passable packaging so much. As Indie Goat Soap Co. co-owners Heather Collins and Amanda Marino made the rounds at their local retailers in the Finger Lakes region of New York State, they were...

There Are No Lofty Prices At Luci, Just Lofty Expectations For Products

Price and quality are often correlated in beauty consumers’ minds, but Heather Jones is out to convince them that correlation isn’t reality, at least when it comes to Luci. Her new brand vows to deliver products that pack...

La Bella Figura Cuts A Fine Figure In The Clean Beauty Landscape

Victoria Fantauzzi is celebrated by clean beauty cognoscenti as the mastermind behind 2015’s A Night For Green Beauty events in New York and Chicago, but the co-founder of La Bella Figura has spent...

New Brand Type:A Is Driven To Win Over Natural Deodorant Doubters

Do you want your deodorant to be a consummate underachiever? Of course not. Type:A, the opposite of a personal care slacker, is joining the ranks of aluminum-free odor busters on a Tracy Flick-esque mission to outclass the...

A.S Apothecary’s Amanda Saurin Takes A Spirited Jaunt Beyond Skincare With Fierce Botanics

Amanda Saurin has a great excuse to day drink. The herbalist and homeopath founder of A.S Apothecary has branched into the beverage business with the introduction of Fierce Botanics, a company that demonstrates the increasing reach...