Brands
Australian Brand Sundae Body Makes US Retail Debut In 1,800 Walmart Doors
Sundae Body is coming from the Down Under to 1,800 Walmart doors by way of the massive big-box chain’s accelerator program Walmart Start focused on finding the next big names in beauty. Launched in 2021, Melbourne-based...
VC-Backed Makeup Brand Beauty Bakerie Closes
Beauty Bakerie, a venture capital-backed makeup brand sold in thousands of retail stores, has shuttered. Founder Cashmere Nicole announced the closure Friday via Beauty Bakerie’s social media accounts, its website and an email...
HUE’s Highly Considered Approach To Addressing Hyperpigmentation
After suffering from acne and subsequent hyperpigmentation for four years and spending nearly $11,500 on treatments for them, Hani Hassan decided to dig into why nothing she tried was working. A medical student at King’s College London at...
Bushbalm Expands Nationwide At Ulta Beauty, Embarks On First Fundraising Effort
Bushbalm is expanding across Ulta Beauty’s full complement of nearly 1,400 stores with four core products and adding placement in the beauty specialty retailer’s wellness selection in 800 stores. The ingrown hair and...
“Make Seaweed Sexy”: Rootless Is Showing How Special Seaweed Can Be For Wellness And Sustainability
Before launching Rootless in 2022, Sachi Singh spent more than a decade focused on what she describes as “the doom and gloom of climate work.” One of the first times she felt hopeful was when...
You’ve Heard Of Tarte’s Lavish Influencer Trips. Here’s How Dip Did The Opposite.
Dip avoids traditional influencer marketing. When it launched in 2021, the sustainable haircare brand hired two marine biologists to create content delving into environmental topics. “They were under strict instructions not to influence....
