Brands
Why Obayaty Is Confident It Will Succeed In A Men’s Makeup Category That’s Seen Countless Stumbles
Obayaty co-founders Pontus Frankenstein, creative director of Frankenstein Studio, Max Martin, a songwriter who’s penned hits for the likes of Celine Dion, Backstreet Boys, Taylor Swift, Ariana Grande, Usher, Coldplay and the Weeknd, longtime marketing...
Beauty PR Maven Ann Ragan Kearns And Olympic Rugby Star Ilona Maher Team Up On A Skincare Brand For Female Athletes
Hours and hours in the pool did a number on Ann Ragan Kearns’ hair and skin. An NCAA Division 1 swimmer at Penn State University and Boston College in the late 2000s and early 2010s, she struggled with...
Sephora Accelerate Brand Soft Rows Wants To Fill Gaps In The Prestige Textured Haircare Market
Prior to applying to Sephora’s Accelerate program, Soft Rows founder Quani Burnett visited 30 beauty retailers in California and the Midwest, where she asked store staff to recommend products for her natural hair. They overwhelmingly suggested shampoo...
Sakara Life’s Newest Supplement Fights Against The “Mass Extinction Of Microbes” In Our Guts
Just like a diverse set of microbes is essential for gut health, a diverse set of business drivers is essential for company health. Sakara Life is trying to foster health on both fronts with
With New Masstige Brand Remedy, Popular TikTok Derm Muneeb Shah Tackles His Followers’ Common Skincare Concerns
TikTok-famous dermatologist Muneeb Shah, known as DermDoctor on the platform, is adding founder to his resume with the launch of masstige skincare brand Remedy. The brand, which focuses on effective treatments for frequent...
James Harden-Backed DTC Brand Beard Club Launches At Target
Beard Club wants Target shoppers—those suburban millennial moms picking up school supplies and paper towels at their local store—to be able to easily stock up on beard essentials for the bearded guys in their...
