Wonderskin Aims To Go Viral Again With The Launch Of Makeup-Meets-Skincare Range Purevoc

Today’s beauty brand founders often didn’t start concocting creams in their kitchens. With digital marketing prowess critical, entrepreneurs with online expertise have been successfully entering beauty by building teams of industry veterans who create products practically guaranteed...

New Silk Staples Line Good Side Helps Consumers Get Their Beauty Sleep In Style

From the pop-idol posters of our teenage years to the duvet covers that have to be just so when we grow up, our bedrooms are an articulation of who we are—and one that’s particularly true to us because...

EXCLUSIVE: Actress Ashley Greene Khoury And Sister-In-Law Olivia Khoury Launch Reproductive And Hormonal Health Company Hummingway

Ashley Greene Khoury’s body went haywire a few years ago when she stopped using the hormonal birth control she’d been on since she was 16. “I went from experiencing no [period] symptoms to having...

Just B Is Out To Make Makeup Easier For South Asian Consumers—And Everyone Else, Too

Bina Khan and Madiha Chan have what Khan affectionately calls a “long, sweet association.” A makeup artist for 25 years, Khan did Chan’s makeup for her wedding nearly 10 years ago and went on to handle Chan’s sisters’...

Founders Studio Is On A Mission To Build A Support System For Black-Owned Beauty And Wellness Brands

From Madam C. J. Walker to Lisa Price and Alonzo Herndon to Tristan Walker, the beauty industry has offered Black entrepreneurs a path to wealth, however imperfect, that can bridge generations. Kendra Bracken-Ferguson wants that path to simultaneously...

Psychedelic-Adjacent Functional Beverage Psychedelic Water Goes Viral On TikTok, Racks Up $1M In Sales

Don’t let the “psychedelic” in Psychedelic Water’s name fool you. The bubbly beverage won’t make you hallucinate. Rather, Psychedelic Water executive Felicia Hershenhorn says, “It’s bringing that...