How Fortress Is Making Amazon An Education Hub For Menopause And Wellness Brand Womaness

Co-founder Sally Mueller had a grasp on handling wholesale partnerships when she launched Womaness’s 13 products spanning skincare, body care, wellness, sexual health and incontinence on its e-commerce website and in select Target...

The Tool DTC Brand Naturally Made With Love Is Using To Expand Its Business

Jennifer Woodruff was searching for a natural solution to treat her young son’s eczema after he was prescribed harsh steroid creams to manage the skin condition. She began whipping up healing...

The Good Face Project’s New PRO Formulator Aims To Make Product Development And Innovation Easier

Transparency and innovation platform The Good Face Project is launching a PRO version of Good Face Formulator, its popular research and development tool. The tool was soft-launched at...

“More To Us Than Turnkey”: How KBL Cosmetics Customizes Beauty Manufacturing

During nearly two decades working at a global packaging company to help it expand into Asian and South American countries, Helga Arminak dreamed of breaking into the beauty industry.  In 1999, she invested $3,000 of...

How Fortress Brand Helped Versed Skincare Increase Revenues More Than 100%

Wading into Amazon is a tremendous undertaking for beauty brands. To help establish a presence on the giant e-commerce platform, Versed tapped marketing agency Fortress Brand in September of last...

How School House Is Creating Content That Indie Beauty Brands Can Scale

Getting back to growth mode following the depths of the pandemic has been a priority for Christopher Skinner’s beauty creative agency School House. After entering a strategic partnership with e-commerce marketplace authority Fortress Brands in fall 2021...