
As Coronavirus Ravages The Economy, Indie Beauty Brands Roll Out Deals As Pick-Me-Ups For Consumers And Their Businesses
By the end of last week, Tanaïs, founder of niche color cosmetics range Hi Wildflower, was becoming extremely worried about the future of her business as the global coronavirus crisis grows. “I had this moment where I was just like, ‘Oh my god, our sales are down, this is really intense,’” says the entrepreneur. “Everyone’s closing in on themselves. Life is getting smaller, and our ecosystem of shops that we sell to and customers that we sell to is collapsing because people are facing a loss or their money.” Though Tanaïs felt unprepared for what was to come, she knew her customers must also be under similar stress, and she says she wanted to make it easier for them “to buy beautiful stuff right now.”
On Monday morning, Tanaïs dispatched an email to Hi Wildflower’s customers announcing a 40% discount on the brand’s products. Tanaïs says, “My customers are the most important thing to my business and to show them this ability to buy something they love is so important to the long-term health and longevity of my business. It felt right.” Hi Wildflower isn’t alone in delivering deals to prop up customers’ mood as well as sales. This week, scores of independent beauty and wellness brands and stores rolled out promotions, from free shipping to gifts with purchase, to spur online revenues as physical retail grinds to a halt across the country.
Beauty Independent has compiled a list that will be updated regularly of special online shopping offers from entrepreneur-led brands and retailers. If you’re going to wash your hands 100 times a day, why not do so with Bathing Culture’s Mind & Body Wash followed by a nourishing dollop of Codex Beauty’s Bia Skin Superfood? And if you’re working from home, why not treat yourself to a piece of the beach with a Pirette Beach soy candle? Here are over 50 ways you can save money while supporting independent beauty brands.
- Aether Beauty: 20% off with code SPRING2020.
- Alder New York: Free shipping on orders of $50 or more.
- Allyoos: 25% off with the code SOFUN25.
- Aquis: 20% off with the code LOVEYOU through March 31.
- Au Naturale: Free shipping and free Lip Slick Tinted Lip Oil in Mint on purchases over $50.
- Ayelet Naturals: 20% off with code WEARESTRONG.
- Bamboo Beauty: Free shipping.
- Bathing Culture: Free shipping on orders $40 and above, and 15% off with code BIRDSONG.
- Benedetta: Free shipping.
- Captain Blankenship: 30% off site-wide plus free travel-size soap.
- Ca Pier Young Skin Care: Free shipping plus 20% off with code WEGOTTHIS.
- Chandanni: 10% off orders with code HAPPY10.
- C.O. Bigelow: 10% off C.O. Bigelow brand products with code 10THANKS.
- CocoCanna: 25% off body butter.
- Codex Beauty: 25% off.
- Earth Tu Face: 20% off with code thankyou.
- Elevé Cosmetics: Free shipping and 25% off orders with code SMALLBIZ25 through March 25.
- Equilibria: 10% off.
- Fat and the Moon: 25% off and complimentary shampoo powder with orders.
- Floramye: Free shipping and 25% off with code CALM25 through April.
- Goldfaden MD: 20% off with code GFMD20.
- Golde: Free shipping.
- Good Wipes: 25% off with code QUEENARLAN25
- Grande Cosmetics: 15% off and brand is donating 15% of revenue to Feeding America.
- Hellen: Free shipping on orders and distance Reiki sessions for $65 ($120 off).
- Hi Wildflower: 40% off with code WILDTIMES.
- Highborn: Free shipping with code FREESHIP.
- Hush & Hush: 25% off and 35% off subscriptions.
- Ildi Pekar: 50% off LED light therapy.
- Java Skincare: $8.50 for a 12-oz. bottle of Java Body Wash ($5.50 off per bottle).
- Kalliope Soap: Free shipping.
- Kanya: 15% off with code SELFCARE through March 23.
- Kind Soap Company: Free shipping, curbside pickup and free soap with every order.
- Kypris Beauty: Free 30-ml. body oil with purchases of $135 or more and 100-ml. body oil with purchases of $200 or more.
- Lab to Beauty: 100% of retail profits going to GlobalGiving’s Coronavirus Relief Fund.
- Lena Rose: 15% off and free shipping with code LOYALLENA.
- Linné Botanicals: 20% off plus free travel-size body balm.
- Luna Volta: 20% off site-wide and free shipping on U.S. orders.
- Luxe Botanics: Free shipping.
- Make & Mary: 20% off and free shipping on purchases over $50 with code GOODVIBES.
- Masami: In partnership with Spoke & Weal, free home virtual color consultations with $50 purchase.
- Mila Moursi: Donating 20% of proceeds from now to April to Meals on Wheels.
- Neighborhood Goods: Free shipping.
- Oille Organics: Will send essential oil blend to anyone who is or has a loved one confirmed with COVID-19.
- Ora Organic:15% off immunity products.
- Paavani Ayurveda: 15% off with code IMMUNEDEFENSE15.
- Pirette Beach: 25% off Soy Wax Candle & Coconut Oil Scrub duo.
- Plant Apothecary: Free shipping.
- Playa: Free shipping on U.S. orders and free Mini Shower Essentials on orders over $65.
- Province Apothecary: 20% off with code WELOVEYOU.
- Pursoma: 40% off with code TAKECARE.
- Q-Redew: Free shipping.
- Riddle: Free candle with purchase of $50 or more.
- Senteurs d’Orient: 50% off with code STAYHEALTHY50.
- Shop Good: Free shipping on U.S. orders with code SENDMESELFCARE.
- Skyn Iceland: Free standard shipping on all orders, buy one eye gel pack, get another for 50% off with code MARCHBOGO.
- Sole Toscana: 50% off anti-viral cleansing products.
- Sumbody: Free shipping.
- Supernal: Free shipping.
- The Glow Getter: Free Breakthrough Brand Summit taking place March 25.
- The Detox Market: Free shipping.
- Tower 28: Free shipping on orders through the end of the month with code FREESHIP.
- Umm Skincare: 25% off with code STAYSAFE.
- Vive Cosmetics: Free shipping.
- Vegamour: 25% off all CBD products with code SPRING25
- Privai Skincare: 20% off entire collection, from March 25th – April 1st, with code SPRINGSKINCARE.
- Cleo and Coco: Share your Cleo and Coco story on their website and receive a code for 10% off through April 30.
- Guide Eyeliner: 20% discount using this link.
- Everyday for Everybody: 20% off using code STAYHOME.
- Hey Honey: 40% off Hands on Honey and Propolis products with code HappyHands.
- Esker: 20% with code STAYINGPUT.
- Alder New York: 15% off with code BETTERTOGETHER.
- True Moringa: 20% discount with code BMQ20 from April 3rd-11th.
- TO112: 20% off hair and body care through April.
- Moonbath: 25% off site with with code GLOBALEXHALE
- Way Of Will: Buy one, get one free with code HAPPY.
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