Indie Beauty Businesses’ Efforts To Support Beauty Professionals Affected By COVID-19’s Economic Impacts And The Medical Community Fighting The Virus

The shutdowns of non-essential businesses to slow the proliferation of COVID-19 

Base Beauty’s Jodi Katz On How To Successfully Execute Virtual Events

In the beauty industry, live events are occasions for joy, celebration and connection as brands mark product releases, collaborations, advertising campaigns, anniversaries and other milestones. Now that events have shifted from physical settings to screens, brands have the...

This Skincare Entrepreneur Was Formerly A Federal Reserve Economist. Here Are His Tips To Get Brands Through COVID-19’s Financial Fallout.

Before launching Men’d Skin Co. last August, I spent three years as an economist at the Federal Reserve Bank of New York, and five years as a data scientist and commercial risk manager at a major credit card company....

Mynd Spa & Salon Goes Bankrupt, Heyday Lays Off Hundreds As COVID-19 Roils Spa Industry

The spa industry is getting hit hard as residents of major cities across the United States are under order not to leave their homes for non-essential activities to stem the spread of the coronavirus pandemic. Fallout from the...

From One Indie Beauty Entrepreneur, A Rallying Cry For The Indie Beauty Community Coping With The COVID-19 Crisis

We are a week into having closed The Sunscreen Company’s offices in Ottawa due to the coronavirus guidelines issued by the Public Health Agency of Canada. The province where we are, Ontario, has declared a state of...

Public Relations Agencies Offer Deals To Help Indie Beauty Brands With COVID-19 Communications Strategies

Indie beauty entrepreneurs fear the brands they’ve poured their hearts, souls and savings into could be wiped out by the financial impacts of COVID-19 that are rippling through the global economy. Many have already made devastating cuts to their...