Glow Organic, Rare Beauty And London Beauty Buyers Select Standout Products From IBE London

Indie Beauty Expo traveled abroad last week for its first international edition in London, where 71 brands from 21 countries spanning a dozen beauty and wellness product categories exhibited in a nearly 21,500-square-foot space at the Old Truman Brewery. For those who couldn’t make the trip, we asked a trusty trio of buyers – Mel Jenkinson, owner of Brighton, U.K.-based Glow Organic, Corinne Thomas, founder of Bristol, U.K.-based Rare Beauty, and Kathleen London, founder of Brighton, Mich.-based London Beauty – to identify products displayed at IBE London that stand apart from the beauty pack. Here’s a look at the items they chose:

Mel Jenkinson of Glow Organic

1. Abel Golden Neroli

“This was my first experience trying truly 100% natural fragrance, and I have now fallen totally in love with this scent. This is a soft, citrusy delicate fragrance and lasts all day on my skin as well as lingering on my clothes so, throughout my day, I can get a gentle hint of the fragrance.”

2. Antonym Quattro Eyeshadow in Croisette

“Wow, what amazing pigment! I loved the silky, velvety texture of these eyeshadows, and all the colors are gorgeous.”

3. Vitruvian Man Resurrection Cream

“Organic skincare targeted toward men is few and far between, so I was excited to check this brand out. This moisturizing cream seems like it would be great for post-shave, and for men who spend a lot of time outdoors as it contains sun protection, too.”

Corinne Thomas of Rare Beauty

1. Awake Organics Sea Quartz Crystal + Algae Cleanser

“I was drawn to the fabulous lush green color and the use of fine milled crystal in this gently exfoliating daily cleanser. Crystals are having a moment in skincare right now, and this is a really innovative way of using them.”

2. Kiss the Moon Dream Pure Essential Oil Soap with Lavender & Bergamot

“This zero-waste soap wrapped in compostable paper smells absolutely amazing and, being rich in glycerin, is really nourishing for the skin. It’s great to see the soap bar making a comeback as so many customers look to reduce their plastic waste in the bathroom.”

3. Verdant Alchemy Breathe in Mineral Bath Salts

“I’ve been on the hunt for some beautifully-presented bath salts for a while, and I think I may have found them with this certified organic Verdant Alchemy range. The Breathe blend is perfect for the winter snuffles and a soothing bath-time ritual containing magnesium-rich epsom salts.”

4. Girl Undiscovered Stumbled Across Paradise Face Mask

“This unique mask blend contains 100% wild ingredients sustainably sourced from local communities such as thanaka tree bark from Burma, kanuka honey from New Zealand and Balinese coconut oil. Many of our customers focus on the ethics behind skincare businesses, so this brand offers a perfect combination.”

5. Benamor Crème de Rosto

“I am a sucker for pretty packaging, and this beautifully-presented Art Deco-style ‘miracle’ face cream has a charming story behind it to match. I expect to see it featured in many independent gift shops in the U.K. very soon thanks to a new U.K. distributor.”

Kathleen London of London Beauty

1. The Sign Tribe Remove And Chill Nail Polish Eraser Cream

“Having a nail polish remover that isn’t toxic, can travel and won’t stink up the room is a game changer. It doesn’t strip your nails and has a readable ingredient list. This is a total win.”

2. Ayuna Essence

“This seems like a simple, seen-it-before brand, but it’s really, really not. The cream-in-oil peel Essence has that instant gratification effect that really sets it apart. The fact that a peel can be both soothing and tactile is fantastic. Plus, you get to see all your dead skin roll off! It is unique and can be added to any skin care regime. I love that Ayuna has products that you can use intermittently to reset your skin or use regularly because they are full of great ingredients. As a retailer, products that can work well alongside and along with established routines is fantastic.”

3. Sarya Couture Makeup Lipstick Divaish

“Natural and organic color brands are sometimes bland, but I think Sarya has a great pop of color and packaging that makes it stick out. To pick just one thing is hard, but, as a lipstick junkie, I really like the plum/fuchsia and, although it isn’t game-changing, it is that perfect blend between red and pink, making it just right for holiday. As a bonus, the texture and ingredients make it even more perfect. The line is small, but has a great mix of usable colors and brushes at an affordable price.”

4. Abel Grey Labdanum

“I was excited to see a fragrance that was natural and sophisticated. After trying Grey Labdanum, I noticed it stayed on my skin and didn’t evaporate. Additionally, it is just a bit sexy and dark, which makes it perfect for fall. Abel also has two sizes that make it easier to bring in and let people experience without sticker shock.”