Selva Ventures On What It Takes To Build A Mainstream CPG Brand

Selva Ventures has what seems like a very straightforward mission of investing in brands that make consumers’ lives better. However, accomplishing that mission is anything but straightforward. There are the complicated matters of sorting through distribution strategy...

Sexual Wellness Brand Future Method Strikes Partnership With Reckitt’s Venture Arm

Future Method, a sexual wellness brand with a mission to prepare booties for the bedroom, has formed a strategic partnership with Access VC, the venture capital arm of Reckitt. The partnership involves an investment of...

Perelel Secures $4.7M In Seed Funding From Unilever Ventures, Willow Growth Partners, Aimee Song And Others

Perelel, the brand specializing in supplements designed for different stages in women’s reproductive life cycles, has reached a new stage in its life cycle. It’s drawn $4.7 million in seed funding to grow its staff, product assortment...

Ulta Beauty Joins $2.9M Seed Round For Retail-Bound Robotic Eyelash Extension Service Luum Precision Lash

The robots are coming to beautify us. Luum Precision Lash, a company using robotics, computer vision and artificial intelligence to apply eyelash extensions, has secured $2.9 million in seed funding in advance of entering a major cosmetics...

Ethique Founder Brianne West Starts Investment Firm Nous With $12M Focused On Purpose-Driven Early-Stage Businesses

There’s only so much a single company can do. To deepen her impact beyond her company, Brianne West, founder of plastic-free beauty brand Ethique, has started Nous, an investment, mentoring and coaching firm that’s dedicated 20...

Willow Growth Partners’ Deborah Benton On Fair Early-Stage Deals, Launching A Brand In A Down Market And The Metaverse

Deborah Benton, founder and managing partner Willow Growth Partners, an investment firm constructed specifically to support early-stage consumer brands, is the first to acknowledge she was part of a problem she’s now trying to solve. “I had...