Veracity Selfcare, Which Uses An At-Home Saliva Test To Guide Skincare Purchases, Secures $5M In Seed Funding

Personalization and hormone health are two of the hottest trends in beauty and wellness. Veracity Selfcare harnesses the power of both, and investors have taken notice. The 3-month-old skincare brand, which uses an at-home saliva...

Femtech Startup Lady Technologies, Maker Of The Kegg Fertility Monitor, Closes $1.5M Seed Round

Lady Technologies, maker of the smart fertility monitor and pelvic floor tool Kegg, has closed a second $1.5 million seed round, bringing its total investment to over $3 million. The funding comes...

Why Swiftarc Ventures Is Betting On Beauty Startups

Swiftarc Ventures is getting serious about the beauty industry as venture capital’s profile in it heightens. Established in 2019 by Zohar Ziv, former COO of Ugg owner Decker Outdoor Corp., Frank Krasovec, co-founder of Domino’s Pizza’s...

P&G Acquires Bodewell, A Personal Care Brand Incubated Through Its Partnership With M13

When venture capital firm M13 and Procter & Gamble’s venture arm P&G Ventures announced their partnership in 2019, the stated goal of it was to incubate businesses that could be folded into P&G. Now, that goal...

“Gen Z Is Going To Break A Lot Of Molds”: Great Bowery Investments’ Jorge Cosano On The Beauty Brands Of The Future

In 2019, investor and advisor Jorge Cosano finished a two-year stint at Nutrafol where he helped founder and friend Giorgos Tsetis raise awareness for the hair health supplement range, and raise a $35 million series...

True Beauty Ventures Raises $42 Million Debut Fund, Partners With Beauty Independent On Indie Beauty Mentorship Program

As independent beauty brands continue to steal market share from legacy players, those companies, and the entrepreneurs behind them need not only cash, but also deep expertise to grow efficiently in a crowded market. True...