With Ambition To Become A Premier Plastic-Free Luxury Beauty Brand, Deodorant Startup Akt London Reels In $2M In Funding

“There are many deodorants out there, but they don’t look like Akt,” says actor Andy Coxon, who founded the brand with Ed Currie, who he used to perform with. “We are quite bougie people. We like nice...

Branded Acquires Puracy As It Doubles Down On Its Interest In Beauty, Personal Care And Lifestyle Brands

Branded is burrowing into its category focus on beauty, personal care and lifestyle goods with the acquisition of Puracy, a personal care and household cleaning brand using natural ingredients. Terms of the deal weren’t disclosed, but...

From Etsy To QVC: Gen X And Baby Boomer Haircare Brand Maison 276 Is Accelerating As More Women Embrace Their Grays

It almost seems like Maison 276 CEO and founder Angel Cornelius was destined to create a beauty company with products for women with gray hair, but it took a while for the former hospital administrator to pursue...

Veracity Selfcare, Which Uses An At-Home Saliva Test To Guide Skincare Purchases, Secures $5M In Seed Funding

Personalization and hormone health are two of the hottest trends in beauty and wellness. Veracity Selfcare harnesses the power of both, and investors have taken notice. The 3-month-old “whole health” personal care brand, which uses...

Femtech Startup Lady Technologies, Maker Of The Kegg Fertility Monitor, Closes $1.5M Seed Round

Lady Technologies, maker of the smart fertility monitor and pelvic floor tool Kegg, has closed a second $1.5 million seed round, bringing its total investment to over $3 million. The funding comes...

Why Swiftarc Ventures Is Betting On Beauty Startups

Swiftarc Ventures is getting serious about the beauty industry as venture capital’s profile in it heightens. Established in 2019 by Zohar Ziv, former COO of Ugg owner Decker Outdoor Corp., Frank Krasovec, co-founder of Domino’s Pizza’s...