Knowledge
What Convinced Investors To Back True Botanicals, Adwoa Beauty And Subtl
There are ample doses of luck and good timing along with skill in the recipes of any brand with a successful business. The same can be said for a successful fundraise, as the experiences of Julian...
Consumers Think Beauty Products Are Too Expensive. Are They Right?
Beauty consumers lament that beauty products are too expensive despite the consumer price index for cosmetics rising slower than the overall consumer price index in the United States. The cosmetics CPI...
Beauty Investors Say Drunk Elephant’s Exit Playbook Is Dead
The path to beauty brand exits today is paved very differently than it was five years ago when Shiseido snapped up Drunk Elephant for $845 million, an amount equal to over 7X revenues. “People...
Comprehensive Branding Strategies That Break Through Beauty Industry Noise
Having a cohesive creative strategy—from branding to social campaigns and offline events to retail displays—is central to a beauty brand’s success, and it’s grown in importance as the industry becomes increasingly crowded and more expensive to operate in....
Has Sustainability Become Table Stakes For Beauty Brands?
Ten to 15 years ago, a new wave of brands such as Josh Rosebrook, Indie Lee, Odacité, Tara Harper, RMS Beauty and W3ll People put clean beauty...
The Hormonal Birth Control Backlash: Wellness Goldmine Or Political Minefield?
Tatyannah King, a 28-year-old sex educator in Philadelphia, recently stopped taking hormonal birth control. After being on the pill for seven years, she was curious how her body would feel without it. “My general...
