Forget Luxury: Value Retail Is Where The Beauty Boom Lives

Manny MUA, aka makeup artist Manuel Gutierrez, was downright giddy making his way to Dollar General, a store he had never previously visited, for a recent beauty haul. When he entered, he was pleasantly surprised to see...

Why The Makeup Wipe Status Quo Will Get Wiped Out

In a lighthearted Harper’s Bazaar video on her nighttime skincare routine posted in August of last year, Rihanna weighed in on a serious topic: the effect makeup wipes are having on the environment. “I used to use...

Cannabis Beauty And Wellness Company Leaders On Where The CBD Market Is Heading

More than two years out from the federal Farm Bill that legalized the hemp trade in the United States and ushered in a beauty industry CBD boom, we wanted to check in with cannabis beauty and wellness brand...

An Autopsy Of Rodin Olio Lusso And The Challenges Conglomerates Face Taking Over Small Brands

From 2014 to 2016, Estée Lauder Cos. Inc. acquired seven brands—Rodin Olio Lusso, Becca Cosmetics, Too Faced, Editions de Parfums Frédéric Malle, By Kilian, Le Labo and GlamGlow—and boosted the size of its minority stake in an eighth,...

DTC Versus Wholesale: Where Beauty Brands Are Really Selling

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 25 brand founders and executives: What percentage of your business is direct versus wholesale? Is that the breakdown you want?

How Beauty Unicorns Are Made

In the wake of big beauty transactions such as Puig’s reported $1 billion acquisition of Charlotte Tilbury and Shiseido’s $845 million pickup of Drunk Elephant, speculation is rampant in the industry about the brands that might...