How Beauty Brands Are Riding The Wave Of At-Home Workouts

Following the 1918 influenza pandemic, mounting interest in socialized medicine bolstered public health programs worldwide and a fascination with alternative medicine sent people searching for remedies outside of Western doctors’ offices. It’s likely the impacts of the...

A Cosmic Guide To March: Horoscopes For Beauty Entrepreneurs

Though we’ve had to adapt to the changed ebbs and flows of daily life, the reverberations of pandemic trauma still continue to affect us in largely unseen ways. Even if we have managed to stay afloat through this...

The Glow Down: What Led To The End Of Becca Cosmetics

Becca Cosmetics’ Champagne Pop bubble has burst. On Wednesday, Estée Lauder Companies Inc. revealed the brand known for products packing on the glow will turn out its lights at the end of September, leaving competitors outpacing it...

Beauty On Amazon Part 4B: The Highs And Lows Of Selling On The Massive E-Tailer As An Emerging Beauty Brand

In part four of our Amazon series, we investigate the relationship between brands and Amazon using data from two surveys conducted by Beauty Independent of 300 founders and other key decision-makers at brands. The first survey was conducted...

How Beauty Brands Handle International Shipping And Customer Service

In this edition of Beauty Independent’s ongoing series posing questions relevant to beauty entrepreneurs, we ask 24 brand founders and executives: How do you find the best international shipping rates and dependable delivery worldwide, and handle customer service...

From SPACS To E-Commerce, Where Beauty Consumer And Investor Money Will Flow This Year

As vaccines roll out globally, the shape of the pandemic is changing. However, the effects of the great health calamity will be long-lasting for many sectors, including beauty. The online shopping revolution and shock to brand loyalty it...