Influencers On What Makes A Beauty Brand Appealing To Work With
In this edition of Beauty Independent’s ongoing series posing questions relevant to beauty entrepreneurs, we ask 17 influencers: What draws you to work with brands, and what deal breakers turn you off from working with them?
Beauty Brands Spill The Beans On The B Corp Certification Process
Certified B Corporations are about purpose, not simply profits. To be more specific, the website of B Labs, the B Corp certifying organization, stipulates companies receiving the B Corp designation “meet the highest standards of...
Skincare Can Be Certified Cruelty-Free, Vegan And Organic. Now, A New Certifier Validates It’s Microbiome-Friendly, Too.
Skin, the largest organ, has company: a veritable carpet of microscopic bacteria, fungi and viruses known collectively as the microbiome. A decades-old medical discovery that’s just now filtering into the vernacular, the microbiome...
Carbon Neutrality Is Becoming More Popular For Consumer Brands. Here’s How It Works.
In today’s beauty industry, green is becoming the new clean. The climate debate brands are having isn’t over the causes of rising global temperatures, but what specific steps they should take to save the planet. After scrutinizing virgin...
How Indie Beauty Brand Founders Cultivate Influencer Relationships
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 29 founders and executives: What have your experiences working with influencers been like?
How Indie Beauty Brands Practice Inclusivity
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 17 brand founders and executives: What is your brand’s approach to inclusivity?