Rite Aid’s Revamp And Drugstores’ Drive To Recapture Market Share In The Beauty Category

Earlier this month, Rite Aid revealed its Store of the Future look in two doors that include a wellness-focused beauty department loaded with indie brands. The better-for-you assortment marks the latest beauty format by a drugstore retailer that’s...

UOMA’s Sharon Chuter, Beautycounter’s Gregg Renfrew And Supergoop’s Holly Thaggard On Leading Mission-Driven Brands

A growing group of beauty entrepreneurs put mission over money. Three such beauty entrepreneurs—diversity champion Sharon Chuter, founder of UOMA Beauty, skin cancer fighter Holly Thaggard, founder and CEO of Supergoop,...

Instagram’s Influencer Crackdown, Pinterest’s Creator Diversity Efforts And Other Social Media News

With the presidential election in the United States less then two weeks away, social media companies are consumed with political matters. Still, they’re not completely ignoring other matters. Facebook, Instagram, Pinterest and TikTok are shoring up their...

Inside The Box: Solving The Mysteries Of Paper Packaging

Bottles, jars and tubes aren’t the only beauty packaging units affecting the environment. Secondary packaging is a big part of the story, too. “Sixty-five-plus percent of secondary packaging is made out of paper,” said Nader Naeymi-Rad, co-founder of...

Meet The Black Entrepreneurs Fighting Discrimination In The Beauty Supply Sector

Beauty supply stores are staples of the Black community, places where women stock up on haircare items like relaxers, edge control, extensions, wigs and a hodgepodge of other products. Quantity, though, doesn’t necessarily equal quality. Brittney Ogike, who...

Behind The Lens: How Indie Beauty Brands Produce Striking Photos On Tight Budgets

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 10 brand founders and executives: How do you produce your product and lifestyle photography, and what’s the budget like that you set aside...