How Indie Beauty Brands Are Celebrating Black History Month

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask nine founders and executives: How is your brand participating in Black History Month?

The Insider’s Guide To Engaging Retail Buyers At Trade Shows

For brands at the Indie Beauty Expo, first impressions matter. From the visual allure of their exhibition spaces and the arrangement of products on display to the confidence of their retail pitches and knowledge of...

Watch Out Fragrance. CBD Is Becoming A Contender For Valentine’s Day Sales.

In a recent blog post on its CBD and Tepezcohuite Body Oil, Life Elements highlights a review that raves, “This bottle of magic works as lubricant. The oil’s not advertised as that, nor have I seen another...

Indie Beauty Brand Founders Share How They’ve Overcome Ingredient Issues

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we asked 14 brand founders and executives: What issues have you encountered with the ingredients you use, and how did you resolve them?

How Off Are Indie Beauty Brands’ Sales Forecasts?

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask brand 15 founders and executives: How accurate was your first-year forecast?

Small Brand, Big Coverage: Indie Beauty Entrepreneurs Share How They Secure Press Mentions

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 25 brand founders and executives: What’s your approach to garnering press attention?