How Indie Brands Can Appeal To Harrods And Harvey Nichols Beauty Buyers

Even the most prestige of prestige beauty in the United Kingdom is getting democratized. Harrods, for example, is reaching beyond its illustrious Knightsbridge flagship location to British beauty consumers outside of London with its new concept H...

Five Strategies For Developing Beauty Products For Diverse Customer Bases

Beauty brand founders often develop a product because of a problem they have, but a product aimed at a single person doesn’t generally result in a successful brand. Products must be developed for a varied population being constantly...

With Mother’s Day Around The Corner, Brand Founders And Execs Share How Their Moms Inspire Them

In this Mother’s Day edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 20 founders and executives: What role has your mom played in inspiring or helping your brand?

Minneapolis Beauty Entrepreneurs On Running A Business During A Year Of Police Brutality, Social Uprising And Resilience

It’s been a heavy year for Minneapolis. George Floyd’s death in the Powderhorn Park neighborhood of the city on May 25 last year sparked outrage and worldwide protests as people demanded justice for his killing and systemic change...

Lessons In Brand Building From The Founders Of Moon Juice, Summer Fridays And Sacheu Beauty

If you’re a founder starting a brand with a fandom that hangs on your every word, you’re in luck. It’s invaluable for business. However, that sort of preoccupation is unusual. For most brands, gaining loyalty doesn’t happen overnight...

The Branded Beauty Store Is Back

In December 2020, Laura White, co-founder of cannabis beauty and wellness brand Soul Addict, felt like she was finally coming up for air for the first time since the pandemic hit the United States. When...