A Cosmic Guide To August 2021: Horoscopes For Beauty Entrepreneurs

Leo season begins with a full moon and ends with a full moon as if to return for a fiery encore performance. Many of us are indeed yearning to make the most of the summer’s energy...

Is $161 Too Much For An Eyeshadow Palette?

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 beauty brand founders: When Hourglass recently released a $161 five-pan eyeshadow palette, critics called the price...

What Beauty Brands Can Learn From Jaclyn Hill’s Bronzer Controversy

Jaclyn Cosmetics, the makeup brand from influencer Jaclyn Hill, has a history of embattled product launches. When it kicked off two years ago, complaints poured in from customers that it’s lipsticks were hairy and lumpy....

Indie Beauty Entrepreneurs Share Their Favorite Brands (That Aren’t Their Own)

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 founders and executives: What brands, other than your own, do you have in your medicine cabinet?

How Indie Beauty Companies Develop Maternity And Paternity Leave Policies

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 brand founders and executives: How did you develop your maternity/paternity leave policy?

Why You’re Going To Be Hearing A Lot More About Petrochemicals In Beauty Formulas

Similar to countless beauty brands, Youthforia puts the difficult-to-pronounce conditioning agent butylene glycol in its products. Dissimilar from countless beauty brands, the bold makeup startup and TikTok favorite explains where the butylene glycol in its color-changing BYO...