Asian American Beauty Brand Founders On The Ethics Of Selling Gua Sha

In its Instagram Stories last week, beauty industry watchdog Estée Laundry highlighted claims that skincare brand Wabi-Sabi Botanicals hasn’t been crediting the origins of its name—it comes from the Japanese concept of accepting imperfection that’s grounded...

Beauty Entrepreneurs And Executives Share Advice From Women Who Inspire Them

To mark International Women’s Day, we asked 49 brand founders and executives to identify women who are an inspiration to them and answer the following question: What great advice did they impart to you?

What Founders Need To Know About Developing Skincare Suited To Spas

Even with all of prestige beauty’s troubles in 2020, skincare is still a star. The segment is the fastest-growing category in beauty and now has more users than makeup, according to Larissa Jensen,...

Beauty On Amazon Part 4C: Established Indie Brands Play Offense On Amazon

In part four of our Amazon series, we investigate the relationship between brands and Amazon using data from two surveys conducted by Beauty Independent of 300 brand founders and key decision-makers. The first survey was conducted at the...

How Beauty Brands Are Responding To Mental Health Struggles Exacerbated By The Pandemic And Ongoing Racial Inequities

Almost exactly a year into the coronavirus public health crisis that’s limited human interaction, damaged the economy and ballooned the daily burden on women, the toll on mental health has reached epidemic levels. According to a data collected...

Founders And Executives Share How Often Their Beauty Brands Launch Products

In this edition of Beauty Independent’s ongoing series posing questions relevant to beauty entrepreneurs, we ask 19 brands founders and executives: How often do you launch new products, and what are the reasons for the product release cadence?