Pivots, Obstacles And Opportunities: How CBD Beauty And Wellness Are Evolving

The CBD segment was rocked in July when the Cellular Telecommunications and Internet Association (CTIA), a wireless trade organization monitoring sex, hate, alcohol, firearms and tobacco content, decided CBD was too offensive to be promoted by...

What Niche Beauty E-Tailers Are Interested In Adding To Their Assortments Right Now

As the pandemic cloistered people in their homes last year, online sales of beauty products surged 51%, according to data management platform 1010data. In a beauty industry long characterized by the centrality of physical retail, the e-commerce...

Will Shoppers Pay Luxury Beauty Prices At Big-Box Stores?

Blurred lines may be 2021’s biggest beauty retail theme. Not only are physical retailers pushing into the digital space with acquisitions and partnerships, but traditional boundaries between prestige and mass beauty retail are eroding as alignments...

What Companies Behind The Scenes In Beauty Believe Will Be Big In 2022

In this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we ask founders and executives at 15 companies operating behind the scenes in the beauty industry: What areas of your business do you believe...

Most Beauty Products Become Trash. Brands Are Increasingly Making Mascaras That Don’t Have To.

Even the most minimalist makeup consumer doesn’t skip mascara. The lash lifter is perennially popular and making a better one is the dream of practically every cosmetics brand that comes to market. According to data for the United...

Why So Much Is Riding On The Success Of J.C. Penney’s Beauty Concept

At the beginning of this month, J.C. Penney announced the launch of its new beauty format featuring 170 brands, many of them indie, unknown brands led by minority or female founders. J.C. Penney Beauty’s concept of...