CurlMix, Typology And Provence Beauty Founders Break Down Various Paths To Scaling A Brand Today

The path to scale is as unique as a beauty brand itself. From paid media to large-scale retail partnerships, brands pull a variety of levers to amplify sales. The key is in knowing...

How Should The Beauty Industry Interpret And Respond To Valisure’s Latest Benzene Findings?

Valisure recently released information about tests it conducted on acne treatment products with benzoyl peroxide, including ones by Neutrogena, Clean & Clear, Proactiv and Equate Beauty, showing they can form benzene, a chemical linked...

How Beauty And Wellness Brands Are Preparing For The Possibility TikTok Could Be Banned In The US

In a rare show of bipartisanship in today’s fraught political environment, House Democrats and Republications came together Wednesday to approve legislation forcing TikTok’s Chinese owner ByteDance to sell the company to an American entity or...

What’s Fueling Fast Beauty’s Hyperconsumption Machine?

In a recent article written by Lexy Lebsack for the publication Glossy, an anonymous CEO declares, “The rise of fast beauty’s hyperconsumerism is driven by investors, not consumers.” We were curious if investors...

Why Does Every Beauty Brand Seem To Be Launching The Same Product At Once?

How many oils, glosses, butters and balms can a single person apply to two lips? Sephora appears to be trying to figure out that number. Its newest makeup product launches are a veritable march...

Bye-Bye Gen Z Neon. These Design Elements Are Catching Gen Alpha’s Eye.

Millennial design was characterized by minimalism, pink shades and san serif fonts. Gen Z design is characterized by in-your-face bright colors, bold typography and imperfections. As gen alpha becomes a major base of purchasing power in...