Beauty On Amazon Part 4C: Established Indie Brands Play Offense On Amazon

In part four of our Amazon series, we investigate the relationship between brands and Amazon using data from two surveys conducted by Beauty Independent of 300 brand founders and key decision-makers. The first survey was conducted at the...

How Beauty Brands Are Responding To Mental Health Struggles Exacerbated By The Pandemic And Ongoing Racial Inequities

Almost exactly a year into the coronavirus public health crisis that’s limited human interaction, damaged the economy and ballooned the daily burden on women, the toll on mental health has reached epidemic levels. According to a data collected...

Founders And Executives Share How Often Their Beauty Brands Launch Products

In this edition of Beauty Independent’s ongoing series posing questions relevant to beauty entrepreneurs, we ask 19 brands founders and executives: How often do you launch new products, and what are the reasons for the product release cadence?

How Beauty Brands Are Riding The Wave Of At-Home Workouts

Following the 1918 influenza pandemic, mounting interest in socialized medicine bolstered public health programs worldwide and a fascination with alternative medicine sent people searching for remedies outside of Western doctors’ offices. It’s likely the impacts of the...

A Cosmic Guide To March: Horoscopes For Beauty Entrepreneurs

Though we’ve had to adapt to the changed ebbs and flows of daily life, the reverberations of pandemic trauma still continue to affect us in largely unseen ways. Even if we have managed to stay afloat through this...

The Glow Down: What Led To The End Of Becca Cosmetics

Becca Cosmetics’ Champagne Pop bubble has burst. On Wednesday, Estée Lauder Companies Inc. revealed the brand known for products packing on the glow will turn out its lights at the end of September, leaving competitors outpacing it...