Meet The Entrepreneurs Diversifying The Fragrance Industry

When Aba Gyepi-Garbrah, an aromatherapist and owner of Aba Love Apothecary, began attending fragrance industry trade shows such as Suppliers Day and IFEAT in 2015, she was often the only Black person in a room...

Beauty Entrepreneurs And Executives On The Power Of Email To Push Sales

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 21 founders and executives: What’s your approach to email marketing, and how has it helped advance your business?

These Entrepreneurs Are Encouraging Black Women To Take Command Of Their Sexual Health

Yoga teacher turned entrepreneur Ashley Asatu, founder of The Yoni Day Spa, is constantly reminded why she was compelled to create her wellness company to cater to Black women underserved and frequently mistreated...

The Challenges Indie Brands Face Moving From Direct-To-Consumer To Retail Distribution

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 brand founders and executives: When did you make the leap from direct-to-consumer distribution to the retail channel, and what were hurdles you...

Six Key Factors To Think About When Selecting A Logistics Partner

When it started in 2016, Vegamour was structured to handle logistics in-house. Its hero product was an eyelash growth serum in a small tube, and it could send out up to 1,000 orders a day at $2.50...

Three Critical Steps For Bringing A Beauty Product To Market

Before brands forecast finances, settle on channel strategies and venture out into the market, Elena DiGiovanni, strategy and corporate development specialist at Beauty Independent parent company Indie Beauty Media Group, recommends they ponder the following question: “Who do...