What Cannabis Beauty And Wellness Entrepreneurs Think About Sephora’s New CBD Standard

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 25 brand founders and executives: What’s your reaction to Sephora’s new requirements that cannabis beauty brands use CBD from hemp grown in the...

Playing Hardball: How Indie Beauty Brands Negotiate Wholesale Contracts On Their Terms

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 14 founders and executives: What’s an aspect of a wholesale contract you negotiated hard on, and how did it go?

How Indie Beauty Brands Are Celebrating Black History Month

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 10 founders and executives: How is your brand participating in Black History Month?

The Insider’s Guide To Engaging Retail Buyers At Trade Shows

For brands at the Indie Beauty Expo, first impressions matter. From the visual allure of their exhibition spaces and the arrangement of products on display to the confidence of their retail pitches and knowledge of...

Watch Out Fragrance. CBD Is Becoming A Contender For Valentine’s Day Sales.

In a recent blog post on its CBD and Tepezcohuite Body Oil, Life Elements highlights a review that raves, “This bottle of magic works as lubricant. The oil’s not advertised as that, nor have I seen another...

Indie Beauty Brand Founders Share How They’ve Overcome Ingredient Issues

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we asked 14 brand founders and executives: What issues have you encountered with the ingredients you use, and how did you resolve them?