Beauty Influencers Are Shifting Content And Business Strategies Amid The Pandemic
In this edition of Beauty Independent’s ongoing series posing questions to the community, we ask 10 beauty influencers: How has COVID-19 impacted your business, and what steps have you taken to pivot?
Here’s What Indie Beauty Brands Should Be Thinking About Before Making A Quarantine-Timed Jump Onto TikTok
Before the coronavirus crisis, TikTok had emerged as the newest “it” social media network with an estimated 800 million monthly active users worldwide and a quarter of Americans aged 12 to 34 years old swiping through...
Work-Life Imbalance: How Beauty Entrepreneurs Are Juggling Childcare And Running Their Businesses
On top of the tough job running a brand, shelter-in-place orders increasing around the world to stem the spread of COVID-19 are forcing beauty entrepreneurs to handle childcare and education responsibilities. We wondered how they’re doing with their...
Influencer Marketing: Strategies For Indie Beauty Brands
With the pathway to viral, organic growth a dream that’s disappearing, paid influencer marketing is one of the lower-cost options available to beauty brands looking to scale their businesses. Influencer marketing is maturing and increasing in value and,...
So Many Platforms, So Little Team: How Indie Beauty Brands Manage Social Media
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 21 brand founders and executives: What social media platforms are you on, and how do tailor your content to and manage them?