What’s It Going To Take To Turn Around The Makeup Category?

The numbers are staggering. Prestige color cosmetics sales plummeted 31% to $1.4 billion in the third quarter of 2020, according to The NPD Group. With the exception of nail products, which were aided by the closing of...

Tribe Dynamics’ Beauty Forecast For 2021

It’s been a year of momentous change in the online beauty space. The pandemic forced brands to dramatically rethink their influencer marketing strategies, foregoing in-person events and trips in favor of at-home content creation. Meanwhile, wellness emerged as...

Beauty Brand Founders On The Power Of Product Bundles

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 20 brand founders and executives: Have bundles been successful for you? Why or why not?

Why CBD Brand Founders Are Bullish On The Future Of Cannabis Beauty

As the National Organization for the Reform of Marijuana Laws declared, cannabis was a clear winner of the 2020 election. Voters legalized adult possession of marijuana in Arizona, Montana, New Jersey and South Dakota, and medical cannabis...

Steps Beauty Brands Are Taking To Become More Sustainable

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 29 brand founders and executives: What initiatives are you taking to make your company more sustainable? Is there anything you’ve wanted to do,...

Social Media Networks Rolled Out Several New Features This Week

Competition in the social media business is fiercer than ever. Entrenched players are making tweaks to gain user attention while upstarts are encroaching on their territory. One of the newer contenders in the social media space is...