What Beauty Entrepreneurs Need To Know To Develop Clean Beauty Brands Relevant To Today’s Consumers

Even though they’re not usually chemists, Hayley Hoffman Peri, founder and CEO of the conscious beauty insights firm Dandi Day, asserts brand founders must have an intimate knowledge of what’s going into their products in order to...

“There Is No Silver Bullet”: What Brands Should Consider As They Step Up Their Sustainability Efforts

According to the United Nations, sustainability is “development that meets the needs of the present without compromising the ability of future generations to meet their own needs.” Nicole Acevedo, founder and CEO of Elavo Mundi Solutions, Mia...

The Surge In Sexual Wellness Consumer Goods And Where The Industry Is Heading

In the 1960s, the sexual revolution countered long-held ideas that sex should be confined to marriage, homosexuality was deviant, masturbation was immoral, contraception shouldn’t be used and abortion should be forbidden. Propelled by millennials and members of gen...

The Fundamentals Of Upcycled Ingredients In Beauty Products

Earlier this year, Mintel declared “beauty eco-lution” the next evolution of clean beauty. The market research firm explained that the trend marries ethics with safety to cater to conscious consumers reevaluating their...

How To Properly Test For Product Safety

Before a cream, cleanser or serum goes to market, testing it for safety is an important step to ensure it isn’t dangerous and protect brands from potential lawsuits down the line. After all, product safety is top of...

Experts Pinpoint Three Big Trends They Think Will Drive Beauty Packaging Going Forward

In this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we ask 14 packaging, marketing, design and branding experts: What do you think are three biggest trends in post-pandemic beauty packaging?