“A Fight For Us All”: How Companies Took Action Against Racial Injustice This Week And What You Should Do

I’m writing this article a few minutes before I head out to a protest in New York. It’s been a rough few weeks, and I wasn’t sure I wanted to contribute my take on social media today. I’m...

Adult Acne Sufferers Long For Products That Can Really Help Them. Are Indie Beauty Brands Responding?

Acne care is big business because acne is incredibly pervasive. According to the American Academy of Dermatology, acne is the most common skin condition in the United States, affecting some 50 million Americans annually. The statistic may...

Content Creator Chelsea Williams On Contracts Restricting Political Speech, Opportunistic Virtue Signaling, Unfollowing People And Equal Pay

In the past week, as protests demanding justice for George Floyd and an end to police brutality against Black people spread across the world, beauty and wellness brands accustomed to posting on social media about serums, soaps...

How COVID-19 Has Impacted Indie Beauty Brand Sales

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 18 brand founders and executives: How have your businesses’ sales been impacted by the pandemic?

Indie Beauty Brand Founders Share Some Of Their Biggest Business Challenges

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 brand founders and executives: Other than dealing with the pandemic, what’s the most challenging part of running an indie beauty business?

Five Social Media Developments This Week That Had Nothing To Do With Twitter

The news was all atwitter this week about President Donald Trump’s executive order to review federal laws shielding social media companies from liability. It’s unclear whether the executive order will produce real change. Meanwhile, as digital platforms evolve...