Work-Life Imbalance: How Beauty Entrepreneurs Are Juggling Childcare And Running Their Businesses

On top of the tough job running a brand, shelter-in-place orders increasing around the world to stem the spread of COVID-19 are forcing beauty entrepreneurs to handle childcare and education responsibilities. We wondered how they’re doing with their...

Influencer Marketing: Strategies For Indie Beauty Brands

With the pathway to viral, organic growth a dream that’s disappearing, paid influencer marketing is one of the lower-cost options available to beauty brands looking to scale their businesses. Influencer marketing is maturing and increasing in value and,...

Beauty On Amazon Part One: What’s Amazon Done On Beauty?

To Amazon or not to Amazon? In the nearly three years since Beauty Independent launched, beauty brand founders’ responses to the Amazon question have largely moved from “maybe” to “yes.” However, the yeses...

So Many Platforms, So Little Team: How Indie Beauty Brands Manage Social Media

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 21 brand founders and executives: What social media platforms are you on, and how do tailor your content to and manage them?

Is A 700% Retail Markup Too Much For A Beauty Product?

During an episode of the ABC television show “Shark Tank” that aired Friday, Fur co-founders Laura Schubert and Lillian Tung reveal the brand’s signature oil costs $5.34 to make and retails for $46, leading to a markup of more than...

Startups Promote Sex Toys As The Latest Wellness Must-Haves

Before they became known as gadgets geared toward enhancing sexual pleasure and spicing up people’s sex lives, vibrators were primarily marketed as health and beauty devices. The earliest vibrators were advertised as treatments for everything from uterine...