Moving On From J.C. Penney, Sephora Will Open In-Store Shops Inside Kohl’s Locations

The beauty retail landscape is being reshaped by marriages between major chains. Less than a month after the revelation that Ulta Beauty will open more than 100 in-store formats at Target locations in the fall of next year...

Successful Customer Retention Tactics For Indie Beauty Brands

In this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we ask 21 brand founders and executives: What are customer retention tactics that you’ve used successfully?

What’s It Going To Take To Turn Around The Makeup Category?

The numbers are staggering. Prestige color cosmetics sales plummeted 31% to $1.4 billion in the third quarter of 2020, according to The NPD Group. With the exception of nail products, which were aided by the closing of...

Tribe Dynamics’ Beauty Forecast For 2021

It’s been a year of momentous change in the online beauty space. The pandemic forced brands to dramatically rethink their influencer marketing strategies, foregoing in-person events and trips in favor of at-home content creation. Meanwhile, wellness emerged as...

Beauty Brand Founders On The Power Of Product Bundles

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 20 brand founders and executives: Have bundles been successful for you? Why or why not?

Why CBD Brand Founders Are Bullish On The Future Of Cannabis Beauty

As the National Organization for the Reform of Marijuana Laws declared, cannabis was a clear winner of the 2020 election. Voters legalized adult possession of marijuana in Arizona, Montana, New Jersey and South Dakota, and medical cannabis...