The Fundamentals Of Upcycled Ingredients In Beauty Products

Earlier this year, Mintel declared “beauty eco-lution” the next evolution of clean beauty. The market research firm explained that the trend marries ethics with safety to cater to conscious consumers reevaluating their...

How To Properly Test For Product Safety

Before a cream, cleanser or serum goes to market, testing it for safety is an important step to ensure it isn’t dangerous and protect brands from potential lawsuits down the line. After all, product safety is top of...

Experts Pinpoint Three Big Trends They Think Will Drive Beauty Packaging Going Forward

In this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we ask 14 packaging, marketing, design and branding experts: What do you think are three biggest trends in post-pandemic beauty packaging?

Why Indie Beauty Brands Are Hopping On Amazon Earlier And Earlier

“Will Amazon be the next Sephora?” asks Ju Rhyu, co-founder and CEO of Hero Cosmetics, which launched its Mighty Patch acne stickers on Amazon with the brand’s 2017 debut. On the face of it, the question seems...

How To Make Beauty Product Claims Without Getting Into Trouble

The beauty industry is getting more and more competitive with each launch. As a result, brands within it have to hone sharper points of differentiation to set themselves apart from the pack. Product claims involving ingredient sourcing, results...

How K-Beauty Is Remaining Relevant In The Era Of Skinimalism

“Say goodbye to the 12-step beauty routine,” declared the inspirational social media network Pinterest earlier this year when predicting skin minimalism would be one of the biggest trends of 2021. The declaration could have been seen as a...