TikTok’s Shopify Play, Instagram’s Livestream Lengthening And More Social Media News This Week

The sweet relief of a stupid TikTok video was definitely welcome this week, which saw new coronavirus restrictions in many parts of the world and anxiety building in the United States with the election a few days away....

Inside The Affiliate Marketing Playbooks Of Indie Beauty Entrepreneurs

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 18 founders and executives: What has been your experience with affiliate links, and have you used a third-party facilitator for them?

Rite Aid’s Revamp And Drugstores’ Drive To Recapture Market Share In The Beauty Category

Earlier this month, Rite Aid revealed its Store of the Future look in two doors that include a wellness-focused beauty department loaded with indie brands. The better-for-you assortment marks the latest beauty format by a drugstore retailer that’s...

UOMA’s Sharon Chuter, Beautycounter’s Gregg Renfrew And Supergoop’s Holly Thaggard On Leading Mission-Driven Brands

A growing group of beauty entrepreneurs put mission over money. Three such beauty entrepreneurs—diversity champion Sharon Chuter, founder of UOMA Beauty, skin cancer fighter Holly Thaggard, founder and CEO of Supergoop,...

Instagram’s Influencer Crackdown, Pinterest’s Creator Diversity Efforts And Other Social Media News

With the presidential election in the United States less then two weeks away, social media companies are consumed with political matters. Still, they’re not completely ignoring other matters. Facebook, Instagram, Pinterest and TikTok are shoring up their...

Inside The Box: Solving The Mysteries Of Paper Packaging

Bottles, jars and tubes aren’t the only beauty packaging units affecting the environment. Secondary packaging is a big part of the story, too. “Sixty-five-plus percent of secondary packaging is made out of paper,” said Nader Naeymi-Rad, co-founder of...